About a year ago, I began pondering what the next big social media site would entail. I envisioned a video site, where users could share captured videos as an Instagram counter-part.
Facebook statuses had long been dead, Twitter took care of that. Instagram threatened to take away the strongest aspect of Zuckerberg’s social media giant – the photo – before Facebook promptly purchased it. Facebook didn’t buy a company. It bought a trend.
I was sick of the constant barrage of generically filtered images clogging my feeds on Facebook and Twitter. The average user can now construct photos in a matter of seconds in exactly the way they want people to see them. The amateur photographer is becoming closer and closer to the professional photographer.
A picture of a Starbuck’s Frappuccino? Not that cool. But a picture of a Starbuck’s Frappuccino taken at a slight angle with a filtered sun streaking through the suburban sky? Now I’m jealous.
I believe our generation is using photography on social media as a form of social posturing. By posting a filtered photograph of what they are doing, many are constantly attempting to show that their life is exciting and worth viewing.
That’s why I’m pleased that video is on they way. I hope it pushes photos out of social media. At the beginning of the year, Twitter launch their video app – Vine. The future of social media had arrived much earlier than I had anticipated. Not to be outdone, Instagram also released a video feature that doubled Vine’s allotted time (15 vs. 7 seconds).
Videos bring much more authenticity to the table than photos. They capture movement and body language, which prevents users from staging the scene as much as they can in a snapshot.
While I’m hopeful interesting clips start outnumbering filtered pics, the most important result of Social Media video may be its impact on Journalism. We now have the capacity to capture moments as they happen, in ways photos could never allow.
If video went as mobile as photos have gone, imagine how much the news industry could change. Suddenly everybody has the potential to become on the scene reporters. Instead of capturing an edited fantasy, video can capture the beautiful or harsh reality.